Business Plan in Short

Starting a Business

This is not a comprehensive business plan like the type you would take to a bank for a loan, but it covers many of the important basic considerations.

1. Using ‘Word’ write a partial business plan using all of the headings listed below.
2. Include your full name, date, and use each heading listed below.
3. Research information as needed.
4. You have 3 classes to complete this work.

Business Plan

Include information under the following headings:

I. The Company

a. Ownership – who? What type?
b. Products & Services – what are they?
c. Company Location – where? Why?

II. Industry Analysis

a. Why this is a good industry to go into?

III. The Target Market

a. Target Market – who? Why?
b. Competitive Environment – is it?
c. Company Strengths – what are your competitive strengths?

IV. The Competition

a. Direct Competitors – who? Why?

V. Marketing Outline & Sales Strategy

a. Company Image/Message – what is it?
b. Marketing – what will you use? How? Why?
c. Facilities – what do you need? Where?
d. Production – how? Who?
e. Customer Services – how will you serve your customer?

VI. Technology Outline

a. Internet – do you need it? Website? Why?
b. Hardware Needs – tools of the business; what are they?
c. Telecommunication Needs – yes or no? Why?

VII. Management & Organization

a. Management Team – who? Why?

VIII. Milestones

a. Goals – What are they in 1 year and then in 5 years?
b. Strategies – how will you go about achieving your goals, step by step?
c. Risk Evaluation – is this risk? Why or why not?

IX. Financial Data & Projections

a. Capital Requirements – will capital be required to start? How much? Where will you get it?