Business Plan -- Starting a Business

Business Plan
Starting a Business

This is not a comprehensive business plan like the type you would take to a bank for a loan, but it covers many of the important basic considerations.
1. Using ‘Word’ write a partial business plan using all of the headings listed below.
2. Include your full name, date, and use each heading listed below.
3. Research information as needed.


Business Plan
Include information under the following headings:
I. The Company
a. Ownership – who? What type?
b. Products & Services – what are they?
c. Company Location – where? Why?

II. Industry Analysis
a. Why this is a good industry to go into?

III. The Target Market
a. Target Market – who? Why?
b. Competitive Environment – is it?
c. Company Strengths – what are your competitive strengths?

IV. The Competition
a. Direct Competitors – who? Why?

V. Marketing Outline & Sales Strategy
a. Company Image/Message – what is it?
b. Marketing – what will you use? How? Why?
c. Facilities – what do you need? Where?
d. Production – how? Who?
e. Customer Services – how will you serve your customer?

VI. Technology Outline
a. Internet – do you need it? Website? Why?
b. Hardware Needs – tools of the business; what are they?
c. Telecommunication Needs – yes or no? Why?

VII. Management & Organization
a. Management Team – who? Why?

VIII. Milestones
a. Goals – What are they in 1 year and then in 5 years?
b. Strategies – how will you go about achieving your goals, step by step?
c. Risk Evaluation – is this risk? Why or why not?

IX. Financial Data & ProjectionsCapital Requirements – will capital be required to start? How much? Where will you get it?